Ryanair and its low cost flights in Europe by Sascha Mayer
Author:Sascha Mayer [Mayer, Sascha]
Language: eng
Format: epub
Tags: Ryanair, Europe, Marketing, Management
ISBN: 9783638066242
Publisher: GRIN Verlag GmbH (www.grin.com)
Published: 2007-07-14T16:00:00+00:00
5.6 People and Physical Evidence
Ryanair understands the customer service skills of its staff as part of its service and therefore launched a Continuing Professional Development Program (CPDP), where employees see their professional learning as a lifelong process of training and development. In order to make the flight a bit tangible and long-lasting, a photographer takes gratis pictures of the passengers during the flight, if they agree and gives them as a reminder.
6 Marketing Implementation
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